7-Eleven Philippines recently announced it is offering free WiFi to its Every Day! Rewards Card holders. However, it come with a catch. You need to redeem with points. The rule says, you get 15 minutes of Every Day! WiFi with every one point. To accumulate one point, the consumer needs to spend PHP50 (USD1.12) in a single or accumulated purchases.
WiFi does attract more walk-in customers. Without the free WiFi and the seating area, 7-Eleven Indonesia would not be as successful as a place to hangout for Indonesian youths.
So, why not give the customer below free WiFi as “millions of people want it free.” Even the new kid in town FamilyMart Philippines offers free WiFi. The Internet is the future for retailing. Free WiFi can help stores offer personalised coupons and identify products that match the interest of the shoppers. So it remains one point for 15min of WiFi.