CHIC Group has launched a new 100% freshly squeezed fruit juice Fruiti in China in December 2014. The new chilled juice has a shelf period of 90 days. There are six types of juices under the Fruiti range – apple, raspberry apple, blueberry apple, lemon apple, mango apple and orange. The apple juice contains the juice from 2.5 apples, while the blueberry apple juice is made from the juice of 2 apple and 50 blueberries. The product claims to have zero additive, zero preservative, no added sugar and no added water. 100% fresh? we will see.
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