Coconut water sales have skyrocketed in the US to about USD 400 million in 2013, according to Euromonitor. Vita Coco continues to be the market leader in the US, followed by Zico.Ā In the past year,Ā Vita Coco is diversifying from being a pure coconut waterĀ to oneĀ thatĀ full makes use of the hydrating qualities of coconut with new products such as Vita Coco CafĆ©,Ā soft launched in 2013. Rival Zico is ahead of the game withĀ Zico chocolate, launchedĀ in July 2013 and Zico CafĆ©, which appearedĀ in 2012.
There has been a new development in IndonesiaĀ where Vita Coco and ZicoĀ source their coconut water. We have seen a flurry of launches in the pure coconut water sceneĀ in Indonesia such as Buavita coconut water. However, one that really excites the market is theĀ specialĀ coconut-flavoured carbonated soft drink by PT Sinar Sosro. The taste of Creso is unique.Ā The carbonated drinkĀ has a strong hint ofĀ coconut flavour, makingĀ carbonates and coconut flavourĀ aĀ match made in heaven.
