For the past few days, I was in the “Land of Smile”, a country where the consumption of drinking yogurt is very much higher than spoonable yogurt. To bridge the divide, Danone has come up with an ingenious idea by turning a spoonable yogurt into a drinking yogurt with a straw. Of course, the formulation has to be right to ensure the content can be consumed through the straw.
Similar product can be replicated in Indonesia, which also has a higher share of drinking yogurt consumption compared to spoonable yogurt. Danone Pop ‘N Go is retailed in 7-Eleven for on-the-go consumption occasion for THB 14.