Home Country Malaysia Maggi Magic Meals – Locally Inspired ?

Maggi Magic Meals – Locally Inspired ?

Nestle has recently introduced Maggi Magic Meals recipe meals. This is how Nestle describes the product. “This is the first and only product in Malaysia designed to cook in the rice cooker. It is a breakthrough innovation whereby the dish is cooked in a special MAGGI cooking bag and cook together with rice in the rice cooker.”Wait a minute, did Nestle R&D staff got the inspiration for Maggi Magic Meals from beggar herbal chicken乞丐药材鸡, which is wrapped in aluminium foil sometimes with a layer of plastic to keep the herbal soup from leaching.  So this may be a case of a locally inspired product that has gone regional 🙂



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