Home Country Malaysia Potential for drinkable oat in Malaysia

Potential for drinkable oat in Malaysia

While in Taiwan, I noticed there is a drinkable cereal by Quaker. The product packaging has just been giving a facelift. The 280ml drink comes in four varieties and the taste is great.

In Indonesia, PT Milko Beverage Industry also has a similar Milko cereal drink. However, I find the drink tastes quite artificial.

Malaysians drink a lot of 3-in-1 cereals such as Nesvita and Nestum. We also consume instant oat meals. The recent beta glucan craze epitomised by Biogrow Oat BG 22 also led to the introducing of a range of new products with added beta glucan that acts as a cholesterol-controlling agent. 

My initial thought is there is surely a market for drinkable oat in Malaysia as a meal replacement. Cost wise, the Quaker drinkable oat is priced at TWD25 (RM2.9) in convenience stores in Taiwan. The price range of RM 2-3 is acceptable as a soya bean drink in a 7-11 in Malaysia is about RM 1.5 to 2. If you eat with a sweet bun, it is an additional RM 0.9 to 1. Hopefully, we will be getting something similar to Quaker in Malaysia soon.


Please enter your comment!
Please enter your name here