Finally, Nestlé Fitnesse Breakfast Cereal Bar is now in Malaysia. The cereal bars come in 2 delicious variants – Strawberry & Chocolate exclusively available at 7-Eleven. The bar is a natural source of fibre and calcium. This 23.5g made-in-Poland, halal-certified snack bar is priced at RM 2.64.
The snack bar category in Malaysia is geared towards grab-and-go, breakfast and meal replacement. There is a lack of marketing to incorporate snack bar to address specific issues such as weight management through satiety to promote appetite control. This is where the opportunity lies for snack bars in Malaysia.