China’s Jiangzhong Pharmaceutical, the company behind the ‘monkey head mushroom’ (lion’s mane mushroom) biscuit, has introduced to the market a new fruit and vegetable enzyme effervescent tablet (江中泡泡美果蔬酵素泡腾片), which assists in weight loss. The manufacturer is 江西江中健康科技有限公司 Jiangxi Jiangzhong Health Technology Co., Ltd.
With two glasses per day, the Paopaomei effervescent tablet is said to reduce the body weight by 3-5kg in seven days, 6-9kg in 15 days and 10-15kg in 30 days.
|Paopaomei weight loss programme|
Using Taobao.com’s shu.taobao.com analytical platform, we know that this product starts to receive consumer attention following its launch in April 2015 as reflected in the search index, which starts to pick up.
This product receives a lot of attention from consumers from southern and eastern China. Most of the searches come from consumers in the southern Chinese provinces of Guangdong and Fujian, followed by Zhejiang in eastern China third and Shandong in northern China fourth.
It is a surprise to see male consumers accounted for 57% of those who searched for the new effervescent tablet. Are they buying for themselves or for their female partners? By age group, an overwhelming 40.8% are those that fall in the 25-29 age category, a group who is starting to become very conscious of their body image.
There are other functions on shu.taobao.com. What this article wants to bring out is readers can use this platform, which covers China’s biggest C2C market Taobao.com and B2C marketplace Tmall.com, to analyse product trends in China.