How to ensure your child eats yogurt? Fonterra Fernleaf CalciYum yogurt for kids has added some fun element to its CalciYum yogurt in Malaysia. Some of us are already making yogurt popsicle at home. Now, CalciYum wants to engage young consumers to make their popsicle using CalciYum yogurt. Adding to the appeal are 32 collectible popsicle sticks to collect. Shifting from consumption to experience does help strengthen consumer attachment to the brand, thus laying the foundation for further consumer engagement.