Home Country Indonesia Affordable OOH advertising to create awareness for new product in Indonesia

Affordable OOH advertising to create awareness for new product in Indonesia

Out-of-home advertising (OOH) can be really affordable. In Indonesia, all you need to do is to get the consent of the stall owner (payment?) and you can wrap their stalls with your brand poster. The OOH poster will help increase brand awareness. Would it dilute the brand value by associating the brand with cigarette stalls and eateries? The answer is no as the Le Minerale bottled water is a mass market product.

In some instances, the stall would sell the drink but in most cases, there is only the banner and the key objective is to create awareness.

Le Minerale is a new mineral water fromĀ  PT Tirta Frisindo Jaya, a unit of Mayora Indah.

Previous articleUltimate match up for drinks & snacks the Mamee way
Next articleQiulin IPO prospectus shows boom and bust of kvass drink in China

LEAVE A REPLY

Please enter your comment!
Please enter your name here