Suntory Beverage & Food is celebrating 2016 Chinese New Year with the new Ribena Lightly Sparkling Blackcurrant drink.
Ribena wants consumers to celebrate CNY with a bang and have a sparkling year ahead. The hashtag is #ReleaseTheGoodness. In the latest TVC, the opening of each soda can tab evokes the sound of firecracker exploding – bang!
Here is the ad in Singapore. The Ribena cans can be turned into a firecracker.
A brief overview of Ribena’s product portfolio in Malaysia. Still a look of room to grow for this versatile drink especially with the flavour extension into non blackcurrant.