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Celebrating Chinese New Year with a Bang with New Ribena Lightly Sparkling Blackcurrant

Suntory Beverage & Food is celebrating 2016 Chinese New Year with the new Ribena Lightly Sparkling Blackcurrant drink.

Ribena wants consumers to celebrate CNY with a bang and have a sparkling year ahead. The hashtag is #‎ReleaseTheGoodness‬. In the latest TVC, the opening of each soda can tab evokes the sound of firecracker exploding – bang!

 

Here is the ad in Singapore. The Ribena cans can be turned into a firecracker.

A brief overview of Ribena’s product portfolio in Malaysia. Still a look of room to grow for this versatile drink especially with the flavour extension into non blackcurrant.

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