The factory is located in Kluang in the southern state of Johor, which is next to Singapore.
The launch of Summerfield Milk seen as a move by the company to diversify its revenue to include end-consumers in the retail channel.
The message of supporting local milk is very strong. The company is aided by the government as part of the move to increase the country’s self sufficiency milk.
Summerfield Milk scores high in calcium
Summerfield Milk scores pretty good in terms of nutritional value. In fact, its nearest competitor is Farm Fresh from The Holstein Milk Company Sdn Bhd. The fresh milk from both companies have low energy and carbohydrate levels but high in calcium. In fact, it has the highest calcium compared with other locally-produced fresh milk at 114mg per serving.
As a new entrant, Summerfield Milk is competitively priced with affordable price being its USP to compete with other established brands in the market.
Strong NPDs in fresh milk
It is truly refreshing to see a new brand in the fresh milk segment. The appearance of an increasing number of locally made fresh milk brands such as Summerfield, Happy Farm and Country Fresh also shows the growing dairy farming industry in the country. The choice of fresh milk, compared with UHT, does indicate consumers are upgrading to fresher milk and the cold chain is supporting this growth.