The limited-edition Nestle Bliss low-fat yoghurt drink now comes with the original flavour (asli) for Ramadan 2016 in green colour packaging. Green is the colour associated with Ramadan. In 2014 when the first limited-edition Nestle Bliss came out in Malaysia, it was known as the Caribbean Series with two flavours apple & banana and pineapple & coconut. In 2015, the choice was limited to apple & banana. Both the 2014 and 2015 limited edition was primarily for Christmas and New Year and to a lesser extend for Chinese New Year.
Marigold Natural vs Nestle Bliss Natural
For the 2016 Ramadan, the Nestle Bliss low-fat yoghurt drink is focusing on the natural flavour. Marigold has recently added the natural flavour but not Nestle Bliss. Malaysians tend to find flavoured yoghurt drink for palatable.
Marigold is a 0% fat yoghurt drink, while Nestle Bliss is low fat. Apart from sodium, Marigold scores better in all the key nutritional aspect.
There are two possible reasons why Nestle chooses the natural flavour for the limited edition. First, natural yoghurt is deemed good for breaking fast. Second, it is an opportunity to test the market for natural yoghurt with the possibility of making it available all year round. If the trial is successful, natural yoghurt may become a permanent fixture for Nestle Bliss.