Home Food Ice Cream Ramadan 2016: Wall’s mingles with the crowds at Ramadan bazaars

Ramadan 2016: Wall’s mingles with the crowds at Ramadan bazaars

To promote its ice cream as dessert for buka puasa (breaking of fast) in Malaysia, Unilever’s Wall’s ice cream goes to the very source of delicious food – Ramadhan bazaars.

The ice cream brand commissioned Event Works Sdn Bhd to carry out the on-the-ground marketing campaign featuring free limited edition Wall’s Recipe for buka puasa and cooler bag.

Wall's at Ramadan bazaar in Bandar Baru Ampang, Selangor. All images taken by the author
Wall’s at Ramadan bazaar in Bandar Baru Ampang, Selangor. All images taken by the author

Such events were held at Ramadan bazaars in Klang Valley, Melaka, Perak, Johor, Pahang, Terengganu, Kedah and Kelantan.

Instead of waiting for customer to come to you, it is a good idea to be at the source of all the actions – Ramadan bazaars – to promote packaged food for buka puasa.

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