Sting, the carbonated energy drink from PepsiCo Inc has finally been launched in Indonesia. The energy drink is currently available in most of the Southeast Asian countries including Philippines, Cambodia, Vietnam and Malaysia. In the Philippines, Sting is most likely to be the second largest player after Cobra, while in Malaysia and Vietnam, Red Bull is the market leader.
The key selling point for the new Sting energy drink is the use of ginseng as an ingredient. This sets it apart from Kratingdaeng, the market leader. In terms of energy drink in sachet, there are many similar products featuring ginseng including Extra Joss and KukuBima Ener-G. But for the ready-to-drink market, Sting can compete in this segment with ginseng, which is known as a natural energy booster.