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Press Release: 7-Eleven Malaysia introduces exclusive tokidoki® “Planner x Notebook” Collection to welcome a new year

From left: 7-Eleven Malaysia General Manager (Marketing) Mr. Ronan Lee and 7-Eleven Malaysia CEO Mr. Gary Brown.

Kuala Lumpur, 7th December 2016 – 7-Eleven Malaysia is proud to present its latest loyalty program – an exclusively designed Planner cum Notebook in collaboration with tokidoki®, a Japanese-inspired lifestyle brand specifically created by Simone Legno.

The tokidoki® Planner x Notebook series consists of 9 different designs incorporated with fans’ all-time favourite characters, namely Cactus Friends, Donutella, Moofia and Unicorno. Each of these highly exclusive and first of its kind collectibles will come in individual “blind” packs to add an element of fun and surprise for redeemers. The tokidoki® Planner x Notebook comes with a 12-month planner at the beginning of the notebook, making it a handy item for both school-going and working adults.  There are also 3 limited editions to further enhance its collectability, and one of the limited editions features 7-Eleven Malaysia’s CSR partner for this campaign – Protect and Save the Children, or otherwise known as P.S. The Children.  Customers of 7-Eleven Malaysia have the opportunity to begin collecting these exclusive items at any of its store nationwide.

This loyalty campaign will run for 8 weeks from 13th December 2016 to 7th February 2017. During this period, customers will be rewarded with one program sticker for every RM5 on selected purchases made in 7-Eleven Malaysia. Furthermore, a bonus program sticker will be rewarded if the customer’s purchase includes items from the preferred partner’s product list by 7-Eleven Malaysia. Once all 24 stickers are collected, 7-Eleven Malaysia’s customers will be able to redeem a tokidoki® Planner x Notebook free of charge.

7-Eleven Malaysia’s CEO, Gary Brown said, “We’re back at it again with more interesting collectibles to meet our customers’ demands and we’ve decided on a very practical item that would be useful for the year ahead. Meeting our customers’ needs has always been our utmost priority, and we believe that this exclusive loyalty program will win the hearts of our customers.”

He added, “Collectors of tokidoki® Planner x Notebook can also do their part for a good cause as we’ll be contributing RM1.00 towards Protect and Save The Children when an image of tokidoki® Planner x Notebook is shared via Facebook or Instagram with the hashtags #PSTheChildren #7ElevenMY and #tokidoki. It’s part of our belief in always giving back to the community we operate in and in this case, committing funds and bringing much needed attention to the chosen NGO cause. If one redeems and post up the P.S. The Children tokidoki® Planner x Notebook, we’ll increase our contribution to RM10!”

Along with this loyalty program, tokidoki® fanatics may stand a chance to win exciting and exclusive prizes by joining “tokidoki® doodle contest” where collectors are required to doodle their favourite tokidoki ®character on the tokidoki® Planner x Notebook they have redeemed, snap a picture and upload it to their own Facebook account with the pre-specified hashtags on their post as well as tagging @7ElevenMalaysia. For more information, refer to www.7eleven.com.my or 7-Eleven Malaysia’s official Facebook page.

7-Eleven Malaysia is the largest stand-alone convenience store-chain nationwide, with more than 2,000 outlets across the country. The launch of tokidoki® Planner x Notebook Collection continues the journey to continuously aspire to elevate customers’ shopping experiences and to scale greater heights as the largest stand-alone convenience store operator in Malaysia. To meet today’s expectations in providing convenience to customers; 7-Eleven Malaysia opts to stay close to its customer’s heart by staying true to its motto, Always There for You.

For more information on the tokidoki® Planner x Notebook Collection, please log on to www.7eleven.com.my or follow 7ElevenMalaysia on Facebook.


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