Plans to export cheddar to Malaysia
Japan’s Megmilk Snow Brand plans to export its Megmilk Snow Brand Processed Cheddar Cheese to Malaysia, said Yoshinari Furukawa, international department, international business group at Megmilk Snow Brand Co., Ltd. speaking to the author at FHI 2017 (Food and Hotel Indonesia). The company, the number one cheese manufacturer in Japan, is in the process of applying approval from the Malaysian authorities to export its cheese.
The Megmilk Snow Brand Processed Cheddar Cheese (180g) has a shelf life of 12 months. The storage condition is to be kept refrigerated at 0°C to 10°C. It can be used for topping, filling, mixing and snacking. The company plans to expand its Japanese premium taste cheese into other Asian countries.
The cheese is manufactured in Indonesia by PT Megmilk Snow Brand Indonesia, a joint venture with local Rodamas Group.
Growing market share in retail cheese market
Megmilk Snow Brand claims its market share in the Indonesian retail cheese market is growing rapidly, rising from just 2.9% in 2014 to 11.3% in 2015 and subsequently to 18.1%, according to research data from Nielsen. The key growth factors are growing application of cheese and distribution.
The company’s latest product is the MEGcheddar Slice launched in the fourth quarter of 2016.