Following the introduction of Nestle Bliss Plus in the first quarter of 2017, the existing Nestle Bliss was given a new look. The new packaging design is to ensure the Nestle Bliss range shares an identical brand design as the new Nestle Bliss Plus, which was officially introduced at the end of March 2017. Nestle Bliss Plus comes with live cultures, inulin and real super fruit juices.
Here is the image of the new packaging for Nestle Bliss (right). The background colour now comes with a lighter blue hue. The product description and the word “with real fruit juice” are given a more prominent placement to highlight the product’s key characteristics.