Home Country Indonesia Ketogenic diet gains popularity in Southeast Asia

Ketogenic diet gains popularity in Southeast Asia

The ketogenic diet or keto diet is trending not only in US but also increasingly in Southeast Asia. This shows Southeast Asian consumers are in tune with the latest fad diet originating from developed countries.

Keto diet is a high-fat, adequate-protein, low-carbohydrate diet first designed for children suffering from epilepsy. Currently, keto diet is used by individuals to achieve fast dieting result.

Below are charts showing how ‘Keto diet’ has gained interest as a keyword search in Malaysia, the Philippines, Singapore and Indonesia over a period of 5 years up to 23 December 2017. The data comes from Google Trends.

The charts show Keto diet started to take off in the four countries in early 2017.





Combination of the four countries

The growing interest for keto diet will shape consumer attitudes towards fat consumption.

Keto could also benefit coconut oil as medium chain fatty acid (MCFA) in coconut oil is also widely recognized as a major ingredient in the energy-boosting ketogenic diet. The United Coconut Associations of the Philippines (Ucap) said it will carry out more research to attest the nutritional benefits of coconut oil, reported SunStar Cebu.


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