The ketogenic diet or keto diet is trending not only in US but also increasingly in Southeast Asia. This shows Southeast Asian consumers are in tune with the latest fad diet originating from developed countries.
Keto diet is a high-fat, adequate-protein, low-carbohydrate diet first designed for children suffering from epilepsy. Currently, keto diet is used by individuals to achieve fast dieting result.
Below are charts showing how ‘Keto diet’ has gained interest as a keyword search in Malaysia, the Philippines, Singapore and Indonesia over a period of 5 years up to 23 December 2017. The data comes from Google Trends.
The charts show Keto diet started to take off in the four countries in early 2017.
Combination of the four countries
The growing interest for keto diet will shape consumer attitudes towards fat consumption.