Suntory Tennensui Premium Morning Tea, a transparent milk tea highly sought after in Japan and in overseas markets like Singapore, is now available at 7-Eleven Malaysia.
Sold out in Singapore
The Premium Morning Tea has taken Singapore by storm with FairPrice having to bring in new stock to replenish the sold-out transparent milk tea, reported Straits Times in November 2017. The supermarket started selling the transparent milk tea in November 2017. The beverage is sold in Singapore through “parallel import” as Suntory Beverage and Food Asia told the newspaper that the drink is currently only marketed in Japan.
In Singapore, 7-Eleven started to make available Suntory Tennensui Premium Morning Tea, Suntory Tennensui Premium Morning Lemon Tea, I Lohas Water Apple and I Lohas Water Peach from 22 December 2017, reported Nylon Singapore.
More besides Suntory Tennensui Premium Morning Tea
In Malaysia, 7-Eleven has not only made available Suntory Tennensui Premium Morning Tea, there are other Japanese beverages from Suntory and Kirin that are being sold at selected outlets including Premium Boss RTD coffee, green tea and flavoured tea (image below). The beverages are imported by Mag Cactus Green (M) Sdn Bhd.
What Mini Me Thinks
7-Eleven is responding to competition from FamilyMart, which carries a lot more imported Japanese and Korean products, by adding more imported trending products to attract footfall and a younger crowds.