Home Retailing E-Commerce Giant offers voucher, money back guarantee for private label, now on Shopee

Giant offers voucher, money back guarantee for private label, now on Shopee

Dairy Farm International Holdings (Dairy Farm) is focusing on growing its private label range particularly in its grocery business.

This comes as the pan-Asian retailer reported continued weakness in the supermarket and hypermarket businesses largely in Southeast Asia for the full year of 2017. Operating profit of the supermarkets & hypermarkets division in 2017 fell 30%

The retailer cited weak consumer spending in Malaysia, increased competition in Singapore and continued rise of mini-markets in Indonesia for the weakness in supermarket and hypermarket business in Southeast Asia in 2017.

Free RM 5 Giant voucher when shopping private label

To boost the sales of its high margin own brand products, Giant, the supermarket arm of Dairy Farm in Malaysia, is offering a RM 5 free Giant voucher to consumers who spend minimum RM 100 on participating brands in a single receipt at any Giant outlet. The participating brands are all Dairy Farm’s private label range, which also comes with a 100% money back quality assured guarantee offering quality choices at affordable prices.

Photographed by the author

7-day money back guarantee 

In Singapore, Giant is also offering the same 7-day 100% money back guarantee for its private label products to increase consumer confidence in the quality of its store brand items.

Photographed by the author

One of the most interesting thing about the 7-day money back guarantee program at Giant in Singapore is the retailer demonstrates the popularity of its private label with sales data. For example, the Papa Alfredo is number 2 in pasta and pasta sauce, while its Captain’s Catch is number 2 in seafood can.

Giant now on Shopee.com.my

Giant Malaysia has announced it is now on Shopee, making Giant another retailer to move into e-commerce. However, the Giant MY official store on Shopee only has 130 products when counted on 27 March 2018, of which around 68 or 52% of the items are Giant’s private label items. It begs to question is Giant using the Shopee platform to promote its high margin store brands?


Please enter your comment!
Please enter your name here