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Instant coffee maker Power Root turning to sachet to improve affordability

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Malaysian consumers are constantly complaining about the declining purchasing power following the implementation of the 6% GST in April 2015. As part of the...

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Amo captures Gen Z’s meme culture with whimsical brain rot characters

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Indonesian sparkling drink brand Amo is riding the wave by cleverly aligning its product with the quirky Italian brain rot internet movement. In a...