Home Dairy Milk CP-Meiji Thailand unveils lactose-free milk

CP-Meiji Thailand unveils lactose-free milk

CP-Meiji Thailand has launched a new range of lactose-free free milk to challenge Mary Anne Dairy (mMilk), in the lactose-free fresh milk category. mMilk is currently the dominant player and is well known for its unique minimalist packaging.

The company recently launched mMilk Cocoa + Strawberry lactose free flavoured milk.

Photo Credit: mMilk Instagram

96% Thai are lactose intolerant

A survey data cited by CP-Meiji Thailand shows shows 96% of Thai people are intolerant to lactose. The brand lists down the symptoms of lactose-intolerant sufferers such as gassy and bloated stomach.

Photo Credit: CP-Meiji Thailand FB

The lactose free milk comes in the sizes of 830ml, 450ml and 200ml.

Lactose-free dairy has the potential to challenge plant-based alternative with its lactose-free characteristics to bring consumers back to the milk fold.

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