CP-Meiji Thailand has launched a new range of lactose-free free milk to challenge Mary Anne Dairy (mMilk), in the lactose-free fresh milk category. mMilk is currently the dominant player and is well known for its unique minimalist packaging.
The company recently launched mMilk Cocoa + Strawberry lactose free flavoured milk.
96% Thai are lactose intolerant
A survey data cited by CP-Meiji Thailand shows shows 96% of Thai people are intolerant to lactose. The brand lists down the symptoms of lactose-intolerant sufferers such as gassy and bloated stomach.
The lactose free milk comes in the sizes of 830ml, 450ml and 200ml.
Lactose-free dairy has the potential to challenge plant-based alternative with its lactose-free characteristics to bring consumers back to the milk fold.