Home Country Thailand Hooray! moves into protein water space

Hooray! moves into protein water space

Image from Hooray

Crossmax Retail, the maker of Hooray! protein beverages in Thailand, showcased its Hooray! Protein Water with 100% whey protein isolate (5.27%) at Thaifex 2019 at the end of May 2019. Since then, the company has introduced this product into retail.

Hooray! Protein Water (450ml) is free from fat, lactose and sugar with a refreshing and clear taste. The protein water has 21g of protein to support muscle growth, workout recovery and hydration.

Protein water is not something new in Thailand. In fact, Moove claims to be the first protein water in Thailand but Hooray’s entry into the segment is set to be a game changer. It is a natural progression for Hooray! to move into protein water after having established a strong credential in high protein drink.

Hooray! Protein Water contains L-carnitine (500mg per 450ml), leucine, BCAAs, valine, isoleucine, sweetener (acesulfame potassium and sucralose), artificial flavour and colour (mango, tropical punch, young coconut for Tropical Fruit flavour ; grape for Grape flavour).


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