CP-Meiji is promoting its Meiji B Complex Milk at students in a collaboration with We by The Brain, which is said to be the number one mathematics-science tutoring school in Thailand. Meiji B Complex Milk contains vitamin B complex that helps nourish the brain every day. By purchasing Meiji B Complex Milk, consumers can enjoy discount on online courses at We By The Brain.
Dairy brands can position their products as functional dairy targeting students who need the extra boost in concentration and learning. Often, milk consumption declines as children grows up as they have access to more beverage choices. Brain improving dairy can engage with this young demographic once again.