Thailand’s premium soy milk product manufacturer Tofusan has showcased its two latest products at the recently concluded Thaifex 2019 in Bangkok.
To ensure it remains competitive in the export market, Tofusan has unveiled the UHT version of its organic soy milk. At the moment, Tofusan’s soy milk has to be refrigerated and is not UHT, which limits its export appeal.
The low sugar UHT soy milk comprises 98% organic soy milk and 2% organic sugar. The sugar content is 4g per 180ml.
Tofusan UHT soy milk is available in two sizes – 180ml and 230ml and both are in SIG packaging. The UHT soy milk will debut in August 2019.
Jack’s Cold Brew
Tofusan is extending the brand into the cold brew coffee segment with Jack’s Cold Brew. This drink is expected to be launched in August 2019.
Jack’s Cold Brew is positioned as a premium coffee. The cold brew coffee is made from 100% Arabica coffee, ready to drink and offers natural energy. The 280ml drink in glass bottle is available in three variants Black (unsweetened), Mocha (full taste) and Latte (bold and smooth).
The key ingredients in Mocha are cold brew coffee extract, sugar, cocoa, whole milk, sodium caseinate, non-dairy creamer and maltodextrin. The total calories based on a serving size of 280ml is 130kcal, total fat 4.5g, sodium 50mg, total carbohydrate 24g and protein 5g.
Black unsweetened cold brew coffee contains only cold brew coffee extract. The total calories based on a serving size of 280ml is 15kcal, total fat 0g, sodium 0mg, total carbohydrate 3g and protein less than 1g.
Latte is made of cold brew coffee extract, sugar, whole milk, sodium caseinate, non-dairy creamer and maltodextrin. The total calories on a 280ml basis is 140kcal, total fat 4.5g, sodium 50g, total carbohydrate 24g and protein 5g.
The RTD cold brew coffee scene is relatively quiet in Thailand compared to neighbouring Malaysia where Nestle’s Nescafe has introduced a range of cold brew coffee. Nescafe Cold Brew is also available in Singapore, Vietnam, China, Hong Kong and Macau. The launch of Tofusan’s Jack’s Cold Brew could reinvigorate the RTD cold brew scene in Thailand.