FamilyMart Malaysia is offering “probably the best boba deal in town.” The FamilyMart very own Brown Sugar Bubble Milk Tea, made with imported Taiwan brown sugar bubble and 100% fresh creamy milk, is only priced at RM 4.90 for its FB fans (normal price RM 6.90). The promotion ends on 25 June 2019.
We visited FamilyMart at Mid Valley Megamall to try the milk tea. The response was overwhelming as the milk tea was sold out the previous day. Luckily, they have replenished the supply and we got ourselves the milk tea.
7-Eleven’s strategy when it comes to milk tea is collaborating with Tealive. However, FamilyMart’s approach of making and selling its own milk tea at an affordable price works. People are generally curious to see if FamilyMart can make the drink as delicious as the other established milk tea brands. In the future, the convenience store chain can even innovate with other milk tea variants.