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Sariwangi enters into 3-in-1 instant tea mix segment

Unilever’s Sariwangi, the market leader in tea bags in Indonesia, has introduced Sariwangi 3-in-1 powdered milk tea. The milk tea range comes in two variants – Teh Tarik and Caramel.

Sariwangi is late to the 3-in-1 instant tea mix game. Lipton and other tea bag producers like Boh in Malaysia have already entered into this segment. The Sariwangi 3-in-1 will provide another engine of growth for the Sariwangi brand in the near future.

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