The Indonesia coffee chain Kopi Yor has partnered with Indomilk for the launch of the new Banana Series featuring unique coffee-based drinks made from Indomilk UHT banana flavoured milk. The new Kopi Yor Banana Series comprise KopBan, which is a combination of espresso, ice cream, palm sugar and banana flavoured milk, CokBan, a mixture of banana flavoured milk, ice cream, syrup and chocolate, and BoSuBan (Brown Sugar Banana Boba), a combination of banana flavoured milk, ice cream, boba pearls and palm sugar.
The collaboration allows Indofood to tap into the current es kopi susu (iced milk coffee) trend and create a buzz around its Indomilk UHT banana flavoured milk. It also strengthens the company’s engagement with young consumers who are the core consumer base for its banana milk.
Kopi Yor, which currently has around 100 outlets, plans to bring this number to 200 by the end of 2020, said chief executive officer PT Otewe Maju Bersama, Tjoek Widharyoko.