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Indomilk sterilised milk builds relationship with young consumers through Click to get Rill campaign

Indomilk has launched the Click to get Rill campaign in Indonesia to bring its sterilised milk closer to its consumer base. Available in 12 designs, consumers just need to scan the QR code on the can to ‘interact’ with the Indonesian singer Ariel through a chat followed by a video call. Towards the end of the call, consumers can also have a picture taken with Ariel to share on social media. 

Click to get Rill provides an element of interactivity between Indomilk and its consumers through Ariel, who explains the benefits of Indomilk sterilized milk. Ariel highlights the milk’s ingredients and encourages viewers to drink it for a refreshing feeling and a mood boost.

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