PT Indofood CBP Sukses Makmur Tbk has expanded its POP Spageti portfolio with the launch of two new variants: Pizza Bolognese and Fried Chicken Carbonara. Developed under the “New Taste, New Vibe” campaign, the products combine some of Indonesia’s most popular comfort foods into an instant spaghetti format targeted at younger consumers seeking novel eating experiences.
The launch reflects growing consumer interest in flavour mashups, where familiar foods are combined to create more exciting and indulgent experiences. Rather than introducing completely unfamiliar flavours, Indofood brings together established favourites such as pizza, fried chicken and carbonara, making experimentation feel low risk and accessible.
The Pizza Bolognese variant combines cheesy and meaty pizza-inspired flavours with sausage pieces and crunchy beef-flavoured toppings, while Fried Chicken Carbonara delivers a creamy and cheesy carbonara sauce paired with fried chicken-inspired flavours. Both products incorporate crunchy texture elements, adding another sensory layer beyond flavour alone.
