7-Eleven Philippines has become the first convenience store chain in Southeast Asia to offer DIY milk tea pack to satisfy the milk tea craving for everyone at home. Convenience stores and foodservice operators in the Philippines have launched take-home packs as a way to create a new stream of revenue to reach out to stay-at-home consumers.
The 500g classic milk tea powder is priced at PHP 190 (USD 3.7) and can make 16 servings. Brown sugar pearls are sold separately at PHP 400 for a pack of 20s and PHP 20 per pack.
Availability of stocks may vary by store. Click here for the list of participating outlets.
In addition to milk tea, the country’s largest convenience store chain has also launched City Blends coffee beans in pack for home consumption. The price per pack is PHP 255 and is available at selected 7-Eleven stores in Luzon. City Blends are made with 100% Arabica beans.
Philippine Seven Corp, the operator off 7-Eleven, said the company will only open 200 stores in 2020 instead of its initial target of 400 as COVID-19 has taken a toll on the company. The ban on public transportation has affected employees from being able to reach 7-Eleven outlets, said Philippine Seven President and Chief Executive Officer Jose Victor P. Paterno.
The convenience store operator is adding more shelves because they can no longer use their seating. He also added that “people don’t need food service so we’re doing frozen food and we’re selling the frozen food of some restaurants so that may be another side business for us.”