Chinese milk tea chain Heytea (喜茶) and Nestle’s Eagle Brand (雀巢鹰唛) sweetened condensed milk have teamed up to launch a new Endless Inspiration Box (灵感无限). The box contains a week’s worth of Heytea’s tea, a unique glass with boba pattern and Eagle Brand condensed milk in 2 flavours (strawberry and original) and Nestle whipping cream.
Consumers can create numerous desserts and drinks using the ingredients in the box. Click here for an example.
This collaboration represents a way for Heytea to explore how to better target the at-home occasion. For Eagle Brand, it is a way to attract young consumers including Heytea drinkers to reconnect with the sweetened condensed milk category.