China’s Nongfu Spring has launched a range of unique carbonated tea drinks called TOT or Taste of Time. The TOT flavours include pomelo green tea, lemon black tea and rice wine. The rice wine flavour is the most unique as it is said to be the first fizzy rice wine tea in China. TOT rice wine has an alcohol content of 0.5%.
TOT aims to provide a healthy touch to carbonated soft drink through the use of natural ingredients including natural tea, natural fruit juice and natural rice wine.
TOT is targeted at the Z generation, those born between 1995 and 2010 who are interested in new concept. The Z generation accounts for around 20% of China’s total population.