Malaysia’s Mamee-Double Decker has launched Mamee Monster Thin Thin Potato Crisps Crackers in canister format. This so-called ‘Bisnack’ is thinner, crunchier and is oven-baked to deliver 31% less fat. The existing Mamee Monster Thin Thin range comes in a pack.
This ‘bisnack’ is a good example of how a cracker can blur the line with potato chips. Making it into a canister format means this ‘bisnack’ is competing against other potato chips in canister with an upper hand in health and texture. Selling in canister with a tray also makes the eating experience more convenient and less messy.