Thailand’s Singha Drinking Water has partnered with Disney Mickey Mouse to roll out a series of bottled water with alphabets. The Singha Mickey Mouse Collection has up to 26 characters A – Z for consumers to create their own happiness today. Characters on drinking beverage sleeve tap into the personalisation trend. It encourages consumers to collect the different characters to form the words they want.
Singha Drinking Water has been innovating with their labeling including launching a drinking water labeling featuring images of missing children in collaboration with the Mirror Foundation in 2019.
The counter trend to this is label-free bottled water, which rides the sustainability trend. Perhaps Singha Drinking Water might go on this path soon.