Home Drinks Alcoholic Drinks ProWine Singapore strengthens its foothold in Southeast Asia with its third edition

ProWine Singapore strengthens its foothold in Southeast Asia with its third edition

Southeast Asia’s most significant wines and spirits trade fair returns with curated itineraries and masterclasses including an exclusive panel discussion with four Master of Wines.  

Singapore, 29 August 2022 – ProWine Singapore, one of the region’s most important marketplaces for wines and spirits, returns for its third edition from 5 to 8 September 2022 at the Singapore Expo. A meeting place for participants representing traditional markets and new and dynamic sales regions that are emerging, the highly anticipated trade fair is poised to bring together some of the best products and people from the industry, with about 200 high-quality exhibitors from across 20 countries and regions to meet with an estimated 5,000+ trade visitors from the region.

Jointly organised by Messe Düsseldorf Asia and Informa Markets, ProWine Singapore is co-located with FHA – Food & Beverage. The theme of ProWine Singapore 2022 centres on A New Hope. As the world emerges from the pandemic and begins finding its own momentum again, ProWine Singapore is eager to celebrate the emergence of new brands and uncover how timeless and traditional brands are finding new ways of working. Participants will be able to dive deeper into the innovation processes of these producers on the show floor and through a curated line-up of activities that shine the spotlight on the industry’s response to the rapidly changing landscape caused by recent global events.

Kicking off ProWine Singapore’s knowledge-based line-up of seminars and activities is an engaging and educational panel discussion. Held on 5 September 2022 at 10:30 am, the exclusive panel discussion offers visitors a rare opportunity to see four Master of Wines – Neil Hadley, Tan Ying Hsien, Annette Scarfe, and Richard Hemming – come on stage to share and discuss their perspectives on surviving, growing, and thriving through the pandemic. The four MWs will delve deep into the various innovations that developed over the past two years and share their learnings for a new wine world.

Across the four days, these Masters of Wines, as well as thought leaders and industry experts, will also lead other masterclasses on topics such as:

  • The official launch of Singapore Sling 2.0 with Frederiksdal Likør 

Discover how Frederiksdal Likør and Mount Faber Leisure Group reinvent Singapore’s iconic cocktail and the journey of sustainability and substance in this official launch. 

  • NFT in the Wine Industry  

How Web3 Brings New Value, Community, and Ownership to Wine Online. Moderated by Richard Hemming MW, this discussion features panellists from NFT wine club Club dVin.

  • Rebellious wines: Award-Winning Cherry Wines  

Explore innovations and exciting opportunities with Danish winemaker of the year and Denmark’s first Master of Wine, Jonas Tofterup, as he guides you through the world of Frederiksdal’s cherry wines. 

  • Introduction of unique cream liqueur propositions to Asian markets. 

Uncovering global market trends, innovations and exciting opportunities for Cream Liqueurs in Asia: ranging from dairy and non-dairy offerings.  

  • Pinot Noirs from California’s lesser-known Region. 

Join Master Sommelier Evan Goldstein as she guides you through six Pinot Noirs from California’s lesser-known regions such as Russian River Valley, Carneros or the Monterey AVA. 

  • A comparative look at wines from the old world (Germany) and new world (Australia, Tasmania). 

Paul McArdle, CEO of Overstory, shares how tradition and climate change impact the difference in characteristics between the old and new world wines. 

For the full masterclass and seminar schedule, please click here.

Being the region’s first wine and spirits trade fair to return post-pandemic, ProWine Singapore sets the stage for the industry’s mover and shakers to reconnect and refresh their relationships. Producers, distributors, and retailers are empowered to create meaningful connections through industry-tailored programmes and engage in open discussions on changing consumer behaviour, the growing online alcohol market, the ongoing premiumisation trend of wine and spirit products, and more. For the first time ever, trade visitors will also have the chance to embark on a curated journey through the show floor and experience the exhibition according to their interests, such as discovering a range of offerings across origins, appellations styles, and terroir, varietals, and more.

“We are looking forward to staging ProWine Singapore. It’s been four years, and we are eager to continue playing our part as a major industry event and business platform to bring the industry together as we navigate the new realities. Our strong foothold in the markets of Asia and Southeast Asia, and the quality of visitors attending ProWine Singapore ensure producers from Europe, North and South America, and the Oceanic regions will benefit greatly by having a presence at the trade fair,” says Mr Gernot Ringling, Managing Director, Messe Düsseldorf Asia.

The ProWein global portfolio has a long-established history, which first began in Düsseldorf. Over the last 25 years, ProWein has since expanded its presence to include the cities of Singapore, Shanghai, Hong Kong, Sao Paolo and Mumbai. ProWine Singapore made its debut in 2016 as a biennial trade fair, co-located with FHA – Food & Beverage, organised by Informa Markets. It has earned its standing as the region’s leading trade-focused platform for international wine and spirit producers and is the largest of its kind in Southeast Asia. ProWine Singapore, with its co-location with FHA – Food & Beverage, provides the ideal platform for international producers to tap into the growth prospects of Southeast Asia and for trade participants to forge strong collaborations and business contacts across the synergistic wines and spirits, food and hospitality sectors.



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