Mayora Indah’s recently launched coffee mix Kopi Gilus Mix black coffee for young consumers in May 2020. Gilus Mix comes in three interesting flavours – vanilla, pandan and gula aren (palm sugar). The most important feature of Kopi Gilus Mix is the lack of coffee dregs, which are rough coffee particles that end up in your throat or on your teeth.
The Kopi Gilus Mix’s TVC below illustrates the pain point clearly. The super fine coffee in the Kopi Gilus Mix is achieved using nano technology. The price per sachet is IDR 1,000.