South Korea’s Shinsegae Food said sales of its halal-certified instant noodles in Malaysia have reached 10.4 million units as of June 2020, reported Shina Ilbo. The Daebak series was first launched in 2018. Of the total, sales of Daebak Spicy Kimchi and Daebak Spicy Fried Chicken reached 4 million units, Daebak Ghost Pepper 5 million units and Daebak Habanero Spicy Chicken and Kimchi Jigae 1.4 million units.
Despite COVID-19, Shinsegae managed to sold an average of 200,000 units of Daebak per month. The plan is to export Daebak instant noodles to 12 countries including Myanmar, Indonesia and the US in the second half of 2020, up from 6 markets currently including Hong Kong, the Philippines and Vietnam.