As reported by Pulse, Maeil Business Newspaper’s premier English-language daily, South Korea’s Shinsegae Food Co. will make available the Daebak Ghost Pepper Spicy Chicken in China in October 2019 through online and offline channels.
The Daeback Ghost Pepper Spicy Chicken is a product from its joint venture with Malaysia’s Mamee Double-Decker. The halal-certified noodle was first launched in Malaysia in March 2019 and became viral, thanks to its insanely fiery taste of 1 million on the SHU (Scoville Heat Unit) scale.
Zhejiang Orient will be the local partner in China. The expectation is for the initial batch of 200,000 noodles to be sold off by mid-October 2019.
In Taiwan and Singapore, over 90% of the initial shipments of 50,000 Daebak Ghost Pepper Spicy Chicken to the respective markets have been sold off with calls for additional orders.
Shinsegae Food and Mamee have made available their latest Daebak Habanero with 350,000 SHU in Malaysia.
According to Pulse, Shinsegae Food plans to display its Daebak Ghost Pepper Spicy Chicken and Daebak Habanero Spicy Chicken noodles at the International Import Food Expo in Shanghai in November 2019.