Malaysia’s snack icon Mamee has teamed up with lifestyle coffee chain ZUS Coffee to deliver a flavoyrful surprise for consumers. As part of this collaboration, lucky fans stand a chance to taste the limited‑edition Mamee Monster Nasi Lemak flavour, alongside other exciting prizes.
Both Mamee and ZUS Coffee are targeting the same youthful, urban, digitally engaged audience in Malaysia — consumers who enjoy playful, nostalgic flavours but also crave trendy, shareable experiences. By introducing a limited‑edition Nasi Lemak snack, they tap into local pride while creating buzz among Gen Z and millennials.
