Mamee Shinsegae has made available exclusively at 7-Eleven Malaysia its latest fiery Mamee Daebak Ghost Pepper Dry Black Noodles Chicken Flavour (60g). Available at RM 5.80 for a limited time only. Ghost Pepper (Bhut Jolokia) is one of the hottest peppers in the world with a Scoville Heat Unit (SHU) of 1,041,427. As a comparison, the SHU of bird’s eye chili or chili padi is only 50,000 to 100,000.
Mamee Shinsegae, the joint venture between Mamee-Double Decker and Korea’s Shinsegae, might have a winner here. Malaysians have posted videos of their experience with what is claimed to be the country’s spiciest instant noodle and they like it.
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With Mamee Daebak Ghost Pepper getting all the spotlight, it is now over to Nestle’s Maggi to find another uniquely spicy taste to get Malaysian excited. Could Sichuan Mala be a possibility?