Mamee Monster, best known for its noodle snacks, is leaning on a ‘crunchier than ever’ positioning and celebrity endorsement to promote its latest So Crunchy range with Iman Troye. As the name suggests, the product delivers extra crunch, while Iman Troye’s involvement helps the brand connect not only with Gen Z but also with a wider audience.
Iman Troye is a Malaysian singer, model, and social media personality best known for her pop ballad style and breakout single Teman, which garnered millions of views and streams, as well as festive hits like Pejam Celik Hari Raya.
Alongside its classic flavours, Mamee Monster So Crunchy now introduces a limited‑edition onion variant.
