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Milo goes for paper straws to help the environment

Image from https://www.marketing-interactive.com

The iconic Milo drink is becoming eco-friendly. This comes as Nestle (Malaysia) has announced it would be the first company in Malaysia to introduce paper straws for its Milo UHT 125ml drink packs in the fourth quarter of 2019. The company will have other Milo UHT variants switching to paper straw in phases with the ultimate goal of eliminating the use of plastic straws.

Nestle Malaysia Chief Executive Officer Juan Aranols said the move represents “the latest of our contributions to Nestlé’s pledge to make our packaging 100 per cent recyclable or reusable by 2025. This is all part of our commitment to continue searching aggressively for solutions in our on-going War on Plastic Waste.”

The move towards the elimination of plastic straws in packet drinks is already a goal outlined in the Ministry of Energy, Science, Technology, Environment and Climate Change’s (MESTECC) Malaysia Roadmap Towards Zero Single Use Plastics (2018-2030).

The guideline mentions by 2022, SKU ECO001 straw (bio straw) will be introduced including straws for packet drinks. In a way, Nestle Malaysia is preparing itself for the eventuality where the entire industry not just Nestle will have to embrace bio straws.


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