F&N is recruiting ice cream agents for its King’s & Magnolia Ice Cream brands in Malaysia. No details were given in the social media posting but interested individuals can reach out to Kelvin Ooi (0197799932) for more information. In Malaysia, we already have mobile ice cream sellers and ice cream agents selling from booths.
Ice cream is about reach and having more distribution points will help brands to get closer to their consumers. Aice in Indonesia and the Philippines have recruited resellers to sell their ice cream. Home-based entrepreneurs who are in need of the additional income are the ideal group to target. With social distancing, online selling will be the obvious route-to-market.