Konimex’s Sobisco Tini Wini Biti Mysterious Black Flavour (20g) is an interesting cracker that taps into the trend of applying black colouring into food to evoke a mysterious taste. The bits of fun comes in salty and “opera cake” flavours. Konimex launched this product in animal shape two months ago. The black packaging also gives a Halloween feel.
The company is engaging with children with the #MysteriousBlackFilter giving away prizes for winning selfie shots with the Tini Wini Biti rasa Mysterious Black.