In Singapore, Carlsberg has launched its new Alcohol Free Beer range, offering Great taste. Wherever. Whenever. to those seeking a refreshing beverage across different enjoyment moments in their different lifestyles. Carlsberg is also the first player in Singapore to launch two alcohol free variants under a single brand to cater to audiences with different taste preferences.
The new range boasts two flavours, the Carlsberg Alcohol Free Pilsner and the Carlsberg Alcohol Free Wheat, which contain not more than 0.5 per cent alcohol by volume (ABV).
“As more consumers across all legal age groups proactively become more health-conscious to maintain their wellbeing, seek premium, high quality products and entertain at home, they are increasingly looking for more beverage options that are in line with their lifestyles. This is where the Carlsberg Alcohol Free Beer range comes in, offering two great choices for consumers to enjoy, without compromising on taste,” said Mr Olivier Dubost, General Manager of Carlsberg Singapore. “As a company, we want to debunk the myth that alcohol free beer is a lesser alternative to regular beer. Alcohol free beer is a positive choice that can be proudly made based on one’s autonomy. Through our continuous commitment to research and development in alcohol free brews, we believe we have two great tasting brews on hand and we encourage everyone to try them for themselves, and share with friends and family,” he added.
Carlsberg Alcohol Free Pilsner and Carlsberg Alcohol Free Wheat are available now in individual cans (330ml) and in 4-can packs at convenience stores, and major supermarkets and hypermarkets. They are also available online on your preferred e-commerce platform.
Notice the colour of the alcohol free beer from Carlsberg, it is not in the traditional Carlsberg green but in dark blue. According to a Carlsberg spokesperson telling just-drink, “we have no intention of being culturally insensitive with products we market and take every possible measure not to be.”