The homegrown brand looks forward to bringing the love for local food to more locations in both states
Subang Jaya, September 14, 2020 – OldTown White Coffee, Malaysia’s largest halal certified kopitiam chain, has entered into a new Territorial License Agreement with OTK Eatery Sdn Bhd (“OTKE”) for expansion in East Malaysia. Currently, OTKE operates four OldTown White Coffee outlets in Sabah and an aggressive store opening plan has been put in place, which will see the opening of their latest store, their fifth outlet in Sabah, by Q4 2020.
Mr Jackson Phan, General Manager of OTKE expressed delight and confidence on this new venture, “We see a very promising market for the F&B industry given East Malaysia’s economic growth and the growing coffee culture trend. With the local markets’ growing effluence, we believe the time is right for the OldTown brand to expand its presence in the East Malaysia market.”
He added that, “In addition to the brand’s iconic white coffee and other local favourites, we will also offer signature dishes which are popular in East Malaysia. Our strategy is simple, we want to give the best coffee and dining experience in a cozy and relaxing environment. This has been the key success factor in making OldTown White Coffee the largest kopitiam chain in Malaysia.”
OldTown Director, Mr Clarence Leon D’Silva said, “We have the utmost confidence in the appointment of OTKE as the Territorial Licensee for East Malaysia due to their long-standing network, and relationship within the local retail landscape. As one of Malaysia’s most loved homegrown brands, we want to continue delighting more consumers with our products. We are excited to partner with OTKE to grow OldTown’s presence in the nation.”