Fresher Kitchen Co, the maker of fresh-pressed juice brand Beep, has won the THAIFEXtaste Innovation Show for its innovative Tom Yum Shot.
As described by Fresher Kitchen, “Tom Yum Shot is created to represent the most famous authentic Thai food named Tom Yum (sour and spicy lemongrass soup). It is not only popular in Thailand but also worldwide. As a Thai company, we proudly introduce Tom Yum in a shot (70 ml) as a new ready-to-drink juice with natural taste, scent and nutrition that is locked by cold pressed and high pressure processing (HPP) processes. Tom Yum will be tasted easier and wider than before.”
This Tom Yum Shot contains ginger, galangal, lemongrass and red chili pepper to help boost the body’s immune system.
Creating a drink that mimics popular dishes or even street foods is something that brands can do to create excitement for their product.