Maepranom (Mother “Pranom”) chilli sauce, which has been in Thai households for over 60 years, has launched a tube version of its iconic sauce. We have seen Maepranom collaborating with the biscuit stick brand Pretz to appeal to the younger demographic. Similarly, Maepranom in tube is aimed at connecting with younger consumers with a convenient and portable chili sauce in tube packaging for easy application on food. Maepranom in tube is available in sweet chili sauce (95g) and Thai chili paste (95g).
The tube packaging has already helped the sweetened condensed milk category to connect with younger consumers. Now, the same strategy is being replicated for the sauce category with the same result.
The convenient Maepranom chili sauces in tube are ideal for various dishes.